Steve Stoute on Artists & Brands [Video]

Steve Stoute appears in the first episode of INFLUENCERS in-depth series to discuss making the link between artists, athletes and other representatives of culture with brands and corporations and reveals how the game has changed in the 7 years hes worked in advertising, and how it might have something to do with the current state of the record business and the need to find alternative ways of revenue.

INFLUENCERS was a short documentary released late last year which featured New York influential creatives from the fields of advertising, design, fashion and entertainment. Their new series serves to provide an in-depth understanding of how to find the balance between passion, art and business.

The first episode features Steve Stoute, whos had quite a bit of success in the field of advertising:

INFLUENCERS In-depth Series features Steve Stoute, Founder and CEO of Translation, a brand management firm that arranges strategic partnerships between Pop Culture icons (Jay-Z, Gwen Stefani, Lebron James, Justin Timberlake, etc.) and Fortune 500 companies.

In this episode, Steve Stoute discusses the concept of cool, how new cultural codes are redefining traditional corporation communication. He also talks about creating successful collaborations between Artists and Brands.

Named one of the Fortunes 40 under 40 list and inducted into the American Advertising Hall of Achievement (2009), Steve Stoute is one of todays most influential forces in entertainment marketing.
His client roster includes companies such as Samsung, State Farm, Mc Donalds, Target, Wrigleys, HP, P&G and artists such as Lady Gaga and Rihanna (management).